MARKETING ADVICE
MARKETING MAGIC,
Kathryn McCann, KAT CREATIVE kathryn@katcreative.co.uk
or on 0118 9576230 , mobile 07956 426821
Kathryn McCann is a freelance writer and editor with a passion for helping ethical organisations promote themselves.
Her client list includes the Green Party, eco clothing company Braintree Hemp and IT Power, a renewable energy consultancy that works across the developing world. To find out more visit www.katcreative.co.uk or email her at kathryn@katcreative.co.uk.
...This has got me thinking about the importance of location to a therapy business – or place, one of those marketing Ps I mentioned last time. There are a number of options open to you. Here are some of the pros and cons of each.....
(read full article)
Today organisations of all shapes and sizes are recognising the
importance of working in partnership with others. This means that two organisations
work symbiotically together to build a joint offering that's stronger than what each
could offer alone. This is as relevant for small companies as it is for large
corporations, perhaps even more so.
(read full article)
I recently received an email from a holistic therapist I know, Sam Thurlby-Brooks of The Butterfly House (www.butterflyhousectt.co.uk), singing the praises of something called The Emergency Action Plan for Attracting Clients Fast!....(read
full article)
In 1960 the Harvard Business Review printed
an article by Theodore Levitt entitled Marketing Myopia. In it
he expounded a revolutionary theory that took the world of marketing
by storm.
Taking the foundering US railways as an example,
he showed how successful companies can struggle when circumstances
change if they’ve defined themselves too narrowly. (read
full article)
A slogan should be like a mantra - memorable, resonant and
subtly powerful... (read
full article)
A few months ago I went to a very entertaining and informative
talk by local marketing guru Malcom Wicks of Three Step Consulting,
on the topic of How to Get Customers to Call You...
(read full
article)
Word of mouth is widely recognised as the most
effective form of marketing. People are more likely to believe
good things about you and your business from someone other than
you, and more ready to trust... (read
full article)
In my column last issue I talked briefly about
networking as a cost-effective way of promoting your business.
This time I’d like to expand on the theme....
...A friend recently told me she was “putting
it out there” that she wanted more clients for her Reiki
and massage business. My answer – don’t put it
out there. Put yourself out there!...
(read
full article)
There’s no mystery about marketing.
You want your potential customers to be aware of what you’re
offering, be informed about what it can do for them, make the
decision to use it and take action to do so. The process can be
summed up by AIDA: Awareness, Information, Decision, Action.
Here are a few affordable ways to go about it: (read
full article)
